Week Eight EOC: Creative Content

It is all about photographs!  The creative content for my product will be pictures depicting every ingredient, the very moment which defines my snack being produced.  A close and personal photograph of the wild Coconut sliced open and waiting to be mulched into round balls.  The whole raw cashew lying beside a sharp edged knife chopping other cashews will be portrayed.  A pan of boiling salt water will be cast where the crystals can be seen and sensed, making your mouth water ceaselessly.  The green and brown package filled with coconut leaves, providing the lushness of the land of Guyana photographed outside surrounded by green life.  The resulting photograph will be covered with the make-shift surroundings of Guyana’s Rainforests.  I will make my creative content so full of adventure themselves that the photographs displaying the ingredients of my product will scream out with such an exploratory gesture that the consumer will become breathless and open-mouthed with awe, dreaming of taking on that adventure themselves.  I will be taking these every-day inspired items and creating such a display of welcoming deliciousness which will linger in every possible consumers mind just as the fresh taste lingers among their taste buds.  Never doubt the power of a photograph and the simple influence it has over the minds of the public; and this creative content will delimit that influence.