Product

“Marketing logistics—also called physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. In short, it involves getting the right product to the right customer in the right place at the right time.” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 328).

Rainforest Rush is a snack provided at bar locations recommended for adult consumers only.  This product is made of fresh coconut balls, surrounding chopped cashews hidden in the center and then roasted over a fire-lit stove for the authentic look and taste.  This ‘rush’ of combined flavor will take you on a flight over the green canopies of Guyana just as Phileas Fogg witnessed on his journey around the world in eighty days!

“We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 209).