“Most companies have moved away from mass marketing and toward target marketing—identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 175).
This product provides a rush of new flavor and experience while sitting at the bars making conversation. Rainforest Rush will help any bar providers with higher sales of their beverages. This snack will make the consumer’s taste-buds water and grow a NEED for something to drink. Therefore, they will purchase more beverages to consume as the alcohol count is less severe for the consumer (giving them the capability to drink more). As of today, only the Northern part of America’s population will accept this product, but with further promotion we hope to provide for foreign locations as well.
“The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 67).
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