Week Nine EOC: Three Great Mission Statements

Our goal at Captain Deez Nuts is to deliver to our customers with the ultimate snacking experience that can be perfectly enjoyed in almost any occasion.  Whether its relaxing watching the game with friends, or a much needed break in the office, our premium ingredients and superior taste will make sure that you are satisfied with your purchase.  I guarantee you from start to finish, Deez Nuts will be on your mind the whole time!

This mission statement is humorous. That is the reason this is a good mission statement.  It provides a collection of words, which captures the attention and humorous side of every person.  It also gives the consumer more than a single idea to inspire what they could use the snack for.

We continue the tradition of Phileas Fogg by being creative, fun, and delivering untouchable quality in our product to give our customers an unmatched experience.  We cover the world to offer more than the world can offer, expose people to cultural deliciousness, and provide the adventure through our tongue-quivering, adult focused snacks for an unforgettable night of snacking, drinking, and wonderful evening out or a memorable trip from home.

This mission statement offers you the chance to go to a typical location, but have an adventure in the process of obtaining this select snack.  Good idea to snag the minds of people.

At Phineas Fogg's we don't just make ordinary snack foods we take you on a journey around the world with our many exotic flavors. We want to give you the experience that you would have if you were actually in that country or city, without ever leaving your own country. We being to you adventure, mystery, and memories. You will personally feel as if you went on this amazing voyage with Phineas Fogg tasting all of the exotic flavors of the world. Take the chance and go on one of these amazing adventures, you won't regret it. Try one of our newest snacks, it is filled with the flavors of Madrid, Spain. You will feel the rush and the despair that Phineas went through to discover this amazing snack just for you.

This mission statement makes you want to purchase this product because it connects the snack to YOU specifically. It is not general when you read it which causes the inner desire/need to get these specific snacks for YOU.

"A clear mission statement acts as an “invisible hand” that guides people in the organization" (Marketing an Introduction, Gary Armstrong and Philip Kotler, 39).