Wednesday, December 5, 2012

Week Ten EOC: What are the Benefits vs the Features



Keep your heart healthy and boost your immune system while being perched on a stool in a bar and munching these coconut bites filled with protein enhanced cashew bits. These are only some of the benefits of our Around the World in Eighty Days snack line. Benefits are what people can gain from consuming or purchasing a product; a factor that gives you an advantage on, in this case, your body. You can still take care of yourself while drinking because of these vitamin and health enhanced bits, while still tasting delectable. Enjoy a new experience which gains you a new tale to relay as you take small but important steps to keeping your health up and running full throttle.  

Features are simply an attribute or characteristic of a product which makes your mind go “get it!” A feature of this product could simply be the elegant box which contains the round adult lined treats, or the fact that coconut is white which says to the brain “light” or “fresh.” Features are those which cause something to nudge you toward one decision versus the other. Let me ask this: if I place a fresh looking box filled with perfect white balls and tell you there is a secret inside each ball, the secret feature would entice you enough to try just one.

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