Objectives

“…selling and advertising are only the tip of the marketing iceberg. Today, marketing must be understood not in the old sense of making a sale—“telling and selling”—but in the new sense of satisfying customer needs” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 6).

Rainforest Rush

1.   To generate $1,000,000 in sales by the end of year one
2.   To achieve $2,000 in after tax profits in year one
3.   To increase the inventory turnover from $1,000,000 to $2,000 times during year one

“Exclusive dealing often includes exclusive territorial agreements. The producer may agree not to sell to other dealers in a given area, or the buyer may agree to sell only in its own territory” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 328).

“Many retailing innovations are partially explained by the wheel-of-retailing concept. According to this concept, many new types of retailing forms begin as lowmargin, low-price, low-status operations” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 359).