Price

4-6 oz $4.99

6-8 oz $6.99

“In the narrowest sense, price is the amount of money charged for a product or service. More broadly, price is the sum of all the values that customers give up in order to gain the benefits of having or using a product or service” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 275).

“It [the company] must know what impact its prices will have on other parties in its environment” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 285).

“U.S. advertisers now run up an estimated annual advertising bill of more than $290 billion; worldwide ad spending exceeds an estimated $604 billion. Procter & Gamble, the world’s largest advertiser, last year spent $4.8 billion on U.S. advertising and $8.5 billion worldwide” (Marketing an Introduction, Gary Armstrong and Philip Kotler, 386).