“Nintendo faces growing competition from
games played online and on smartphones from companies including Apple Inc.,
which will begin selling the iPhone 5 next week… Iwata has ruled out the
possibility of making Nintendo’s characters available for gaming devices other
than its own.” http://www.dailyherald.com/article/20120915/business/709159962/
Nintendo’s Wii hits its mark in the Dog sector of the Boston Consulting Group;
with a low market growth rate as well as a low relative market share. However, if perhaps the Wii came out with an
updated version that attracted not ONLY bored children but fans of all ages,
perhaps they could become a Cash Cow if not a Star. Along with Wii follows PC and PsP resources
in the Dog Box.
The Xbox system may as well be thrown into the Dog Box
without the add-on of Kinect. With Kinect Xbox has spun a full ‘360.’ "Microsoft has announced that in the first four months of 2011 the Xbox 360 has enjoyed year-on-year unit sales growth of 39 per cent in the US - that's tripple the growth seen by PS3 in the same period." http://www.mcvuk.com/news/read/xbox-360-tripling-ps3-growth-in-2011/03493 However, WITH the add-on of Kinect, Xbox 360
and the PS3 can be safely placed in the Cash Cow box. They may be low on market growth rates but
they have a relatively high market share, which lands them solidly in the Cash
Cow portion of this Boston Consulting Group.
Now, the question remains: where are the android apps and
tablets and Kindle products?! Now THERE’S a score for the Question Mark
category! With a Low market share and a High growth rate, the systems full of
apps and androids are safely settled into questioning for the time being. As we
already know, “the Android Market surpassed the 400,000 app mark in December
2011, doubling in the Market total in just 8 months.” http://columnfivemedia.com/work-items/lookout-infographic-smartphone-and-app-growth-soars/
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